The following results demonstrate our ability to drive growth and success for our clients.


Introducing New Brand & Service Offering

Celia Vine engaged with a client 2 months prior to the NAB Show in Las Vegas. The goal was to introduce their brand and new service offering to the media market while simultaneously positioning them as a thought leader in the industry. Within that 2 month time frame Celia Vine:

  • Launched a new website for the client (doubling unique visitors and tripling pageviews)
  • Produced a branding tool kit, including corporate video, brochure, signage for the show, and e-mails
  • Produced 2 white papers, 4 press releases, 6 press interviews with trade media editors at NAB, secured 4 articles as well as one speaking opportunity for Cable Show
  • Established a social media community with an audience of over 600 while simultaneously launching a corporate blog
  • Created and executed an advertising campaign

 

Create & Implement Advertising Campaign

Celia Vine engaged with a client one month prior to their big tradeshow event to create and implement an advertising campaign that articulated their distinct value proposition, positioned their brand as innovative, and garnered high-visibility for their up and coming tradeshow event. Celia Vine was able to quickly and efficiently:

  • Produce an ad that conveyed innovation and differentiated their brand in the market
  • Execute campaign leading up to tradeshow to drive visibility for the client while at the show
  • Brand awareness and tradeshow ‘booth’ attendance increased 25%

 

Building & Growing a Social Media Community

Celia Vine engaged with a client to build and grow their social media community, while simultaneously integrating it with their ongoing e-mail campaign efforts. The key to success on this project was to identify and target the right audience for the client within the best applicable social media streams. Within a 2 month time frame, Celia Vine:

  • Established a holistic social media community
  • Created new engaging content (including e-mail template and feature news)
  • Established social media branding guidelines
  • Increased social media audience by more than 80%

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