Portfolio

The following results demonstrate our ability to drive growth and success for our clients.

Case Study: Introducing New Brand & Service Offering

Celia Vine engaged with a client 2 months prior to the NAB Show in Las Vegas. The goal was to introduce their brand and new service offering to the media market while simultaneously positioning them as a thought leader in the industry. Within that 2 month time frame Celia Vine:

• Launched a new website for the client (doubling unique visitors and tripling pageviews)
• Produced a branding tool kit, including corporate video, brochure, signage for show, and e-mails
• Produced 2 white papers, 4 press releases, 6 press interviews with trade media editors at NAB, secured 4 articles as well as one speaking opportunity for Cable Show
• Established a social media community with an audience of over 600 while simultaneously launching corporate blog
• Created and executed an advertising campaign

Case Study: Create & Implement Advertising Campaign

Celia Vine engaged with a client one month prior to their big tradeshow event to create and implement an advertising campaign that articulated their distinct value proposition, positioned their brand as innovative, and garnered high-visibility for their up and coming tradeshow event. Celia Vine was able to quickly and efficiently:

• Produce an ad that conveyed innovation and differentiated their brand in the market
• Execute campaign leading up to tradeshow to drive visibility for the client while at the show
• Brand awareness and tradeshow ‘booth’ attendance increased 25%

Case Study: Building & Growing a Social Media Community

Celia Vine engaged with a client to build and grow their social media community, while simultaneously integrating it with their ongoing e-mail campaign efforts. The key to success on this project was to identify and target the right audience for the client within the best applicable social media streams. Within a 2 month time frame, Celia Vine:

• Established a holistic social media community
• Created new engaging content (including e-mail template and feature news)
• Established social media branding guidelines
• Increased social media audience by more than 80%