The process of
If you’re still reading this, chances are your company falls into one of three categories.
On one side is a company without a strong brand or logo. This is common with small, sole proprietor businesses. You’re starting up with all of the new expenses of your business and are cutting corners at every opportunity to save some dough. Please! Don’t! Do yourself a favor and slow down. Don’t overlook the importance of a strong brand. You may end up regretting it in a couple of years (I’ll explain why a little later). There is also the business – I’m sure you’ve seen them – that changes branding so often you’re not even sure they have one to begin with. That isn’t doing your business any favors. The point of a brand is to differentiate your company from
On the other hand, you may be a business that has developed a strong brand. You probably shelled out a good about of money in researching, testing, and developing it. The process took time. It probably took many variations, edits, and redesigns. But still, just because the end result was strong, cost you money, and took time, doesn’t mean it is still relevant to your audience after significant time has passed. Think about how much your business has changed in 5, 10, or 20 years. Does your branding still reflect the business’ core values and messaging? It’s never the wrong time to assess how your business compares to the competition and how your brand is perceived by your clients.
As for that third category? Congrats! You are good to go. You have a strong brand that is
Regardless of which category you are in, it’s wise to know what trends are considered current and when you hear “modern” or “sleek” you can easily picture what that translates to visually. Things to be mindful of with a new logo as part of your brand are fonts, colors, and the ability for it to look fresh and fit perfectly
And remember all of the things that came with branding? And that potential regret? You may not think about it right away, but your brand is out there. Anywhere your brand may be now, will need to be updated. Collateral, packaging, website, letterhead, business cards, signage, clothing, social media, advertising. That’s just the very immediate places your brand is that will need to replace. These things come with a price tag. So if you rush your logo and end up investing in all of the places it’s placed, when you decide in three years to
Consult with a full-service marketing agency that has experience in not only the graphic design elements of your potential
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